A$AP Rocky and Son RZA Star in Adorable Ad for Rihanna’s Savage X Fenty Boxer Briefs

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A$AP Rocky, the renowned rapper and fashion icon, has joined forces with his eldest son, RZA, for a heartwarming advertising campaign. The duo is featured in promotional material for Rihanna’s popular Savage X Fenty boxer briefs.


In a series of captivating images released today, Rocky and RZA sport matching black boxer briefs and tank tops. The Harlem rapper, known for his distinctive style and musical prowess, lovingly carries his two-year-old son on his shoulders. The campaign celebrates family bonds, fashion, and comfort, as the father-son duo exudes confidence and charm.

Rihanna’s Savage X Fenty brand has consistently pushed boundaries in the world of lingerie and intimate apparel. With this latest campaign, the brand emphasizes inclusivity, showcasing the relationship between parent and child. The striking visuals capture the essence of modern masculinity and the joy of shared moments.

Fans and fashion enthusiasts alike are eagerly awaiting the release of the full campaign, which promises to be a delightful blend of style and tenderness. As A$AP Rocky and RZA prove, comfort and confidence go hand in hand – even in the most fashionable boxer briefs.

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