The 36-year-old posted a series of photos and videos on his Instagram account, showing off his new look and introducing his fans to his 'alter-ego', which he calls 'Drizzy Drake'.
In the posts, Drake can be seen wearing a black leather jacket, a gold chain, and a pair of sunglasses. But the most noticeable feature of his outfit is a large, furry, white owl that he carries around on his shoulder.
Drake captioned one of the posts: "Meet Drizzy Drake. He's a cool guy. He likes music, fashion, and owls. He's always ready for a good time. He's my alter-ego and he's here to stay."
The owl, which Drake named 'OVO', is apparently a real, live animal that he adopted from a wildlife sanctuary. Drake explained that he has a special bond with the owl and that it represents his creativity and wisdom.
Drake also said that he plans to feature OVO in his upcoming music and videos, and that he hopes his fans will embrace his new 'alter-ego' and his feathered friend.
Some of Drake's followers and fellow celebrities reacted positively to his posts, praising his style and humor. Others, however, were skeptical and confused by his decision to adopt an owl and create a new persona.
Some critics accused Drake of being insensitive to the owl's welfare and questioned whether he had the proper permits and conditions to keep it as a pet. Others mocked Drake for trying to copy other artists who have used alter-egos in the past, such as Beyoncé, Eminem, and Nicki Minaj.
Drake has not responded to the criticism or clarified his intentions behind his new 'alter-ego'. He has, however, continued to post more photos and videos of himself and OVO, showing their daily activities and adventures.
Drake is known for his versatility and experimentation in his music and image, and has often surprised his fans with his choices and collaborations. Whether his new 'alter-ego' and owl companion will be a hit or a miss remains to be seen.